The kind of messaging that enables you to attract more of the “pinch me I’m dreaming” clients you crave, WITHOUT having to shout to get seen and heard above the noise.
Sounds like an introverted business owner’s dream, right?!
Except it’s not a dream.
It’s EXACTLY the kind of messaging I’ll help you to create inside my Messaging Bootcamp.
join THE WAITLIST!
Imagine having highly-compelling messaging that speaks volumes for you...
Conveying value clearly
3
WHAT MAKES YOU DIFFERENT
2
You struggle to translate your brand's essence, values, and offerings into clear, concise, and impactful statements that resonate with your ideal clients.
You end up second-guessing yourself and overthinking your messaging, which results in convoluted and confusing messages. And then a big ol' dose of imposter syndrome.
overthinking your messaging
1
- Stand out in a noisy online world, without needing to shout or put on an extroverted mask.
- Connect and engage with your dream clients in a meaningful and memorable way.
- Become the go-to choice for the people you truly want to serve.
- Support your ideal clients to feel safe and excited to invest and take the next step with you (no sleazy sales tactics in sight!)
If you’re struggling with messaging conundrums like:
Would you like to go from messaging confusion to messaging clarity in just four weeks?
Quick question for you
You find it challenging to identify and communicate what sets you apart from your industry peers, which makes it hard to create messaging that helps you to stand out.
You end up feeling overshadowed by more vocal competitors and feel like you need to be louder or more extroverted to have a hope in hell of getting noticed.
You know the immense value you bring to the table. But you find it difficult to turn that into simple, engaging messaging for your ideal clients.
When you do, you end up worrying about coming across as too salesy or boastful, so you keep tinkering with it and toning it down, and then it loses its impact.
The good news is you don't have to figure it all out on your own.
If you're ready for expert help to bring your thoughts and ideas to life through clear and impactful messaging, my Messaging Bootcamp is for you.
If this is what you want your messaging to do, lean in my friend, I've got the wordy workout for you...
Your messaging should do the heavy lifting in your business for you.
Here's the thing...
I'm talking:
Filtering your audience: Good messaging should make your ideal clients swipe-right, while repelling those who aren't your cup of tea. Filtering them for you BEFORE you interact with them. Awkward first dates avoided. 😆
Building trust: With clear, transparent, and consistent messaging, you can set yourself apart in the crowd as the trusted, go-to expert your ideal clients can count on. They'll know exactly what you stand for and what to expect from you, without the hard sell.
Saving you time and stress: Great messaging makes content creation a shit ton easier = winning at life!
Engagement galore: Screw the vanity metrics! I'm talking delicious, meaningful engagement. More conversations, interest, and enquiries. More referrals from loyal clients and people who've heard your message. Your reach expanding because people share what you have to say. More of the right people jumping into your email community and visiting your website...
Which leads to more hell yesses and sales.
More opportunities landing in your inbox.
More glorious growth.
And more FUN and EASE in your business, because you're not stressing about any of ⬆️ that stuff! 🙌
I want you to have messaging that helps you to achieve that.
You deserve messaging that helps you to achieve that.
So how about we go and GET YOU messaging like that?
HELL YES, LEMME JOIN THE WAITLIST!
What I know is this...
Having concise, compelling messaging is clearly important to you.
You wouldn't be here if it wasn't.
This Messaging Bootcamp will help you to learn and craft the messaging foundations that genuinely matter.
So you can transform your business interactions into rock-solid relationships and create sustainable growth, with the messaging know-how to adapt it as you evolve.
Without needing to resort to the messaging trends du jour...
That means I won't teach you to use rags to riches messaging that's void of context and nuance.
I won't tell you to use misleading "quick-fix" messaging that promises instant results with little effort
I won't teach you how to use income claim messaging to get quick follower growth.
I won't encourage you to craft messaging that busts objections.
I won't coach you to use fear-based or scarcity messaging that pressures people into making impulse decisions.
That's just not me. And I suspect it's not you either.
This Bootcamp is focused on creating substance over showiness, depth over dazzle.
Ready to ditch the distractions and get to the heart of effective messaging? You're in the right place.
JOIN THE WAITLIST
Get clarity on the key elements that will influence your ability to create meaningful and impactful messaging for your brand. And no we won’t create ideal client personas!
You will:
- Clearly articulate your purpose and mission so you can craft powerful messages that build connection.
- Clarify what you want to be known for and understand how to create a messaging architecture that helps you to achieve that.
- Understand how to create messaging that empowers and activates your ideal clients without agitating their pain points.
- Understand how to uncover the deeper than surface level desires your ideal clients have so you can make your messaging super specific and desirable to them.
YOUR WEEK BY WEEK BOOTCAMP SCHEDULE
We kick off on Tuesday 5 March 2024.
Week one: SETTING THE STAGE FOR POWERFUL MESSAGING
Imagine being able to clearly and concisely communicate what makes you different in a sea of industry peers who do what you do.
In week two we’ll create compelling messaging that’ll help you to explain why your ideal clients should choose you.
You will:
- Articulate your unique value proposition (UVP) in a clear and concise way.
- Understand the unique connection points that will help your ideal clients to develop a bond with you.
- Develop a core brand message that is consistent and aligned with your UVP.
- Create a consistent brand experience with your messaging.
Week two: UNLOCK YOUR UNIQUE STAR POWER
JOIN THE WAITLIST!
Week three: Craft Value-Driven Messaging that Resonates
This week is all about being able to clearly explain your values AND the immense value your ideal clients will receive when they work with you.
You will:
- Create messaging that resonates with your ideal client by communicating your brand values in a way they actually care about.
- Articulate the value/transformation you provide at a brand and a service/offer level, so your audience can clearly understand the benefits they can expect to receive.
- Learn to write messaging that’s empowering, persuasive, and drives action.
JOIN THE WAITLIST!
Week four: Bring your new messaging to life
In our final week, we bring everything you’ve created together and ensure you have the essentials to communicate in a way that's powerful and impactful. This isn't just about creating messages but about equipping you to convey your messaging effectively, ensuring they resonate deeply with the right people so you can drive real results.
You will:
- Understand the crucial "messaging mindset" and why it's a game-changer in ensuring your communication strikes the right chord every time.
- Define your voice. Your messaging is more than simply what you say; it's how you say it. Today you’ll define and document your unique tone of voice. This way, whether it's you or someone else speaking for your brand in the future, your voice will remain consistent, genuine, and impactful.
- Amplify your messaging with storytelling. To round out our time together we’ll work on defining the real life stories you can share to bolster your core message and build deeper connections with your audience.
JOIN THE WAITLIST!
Recordings will be available for those unable to make it live. Each session includes time to work on your messaging and ask questions.
"I didn't want it to end. I got so much value from it.
I now feel a lot more confident about sharing my message. I have a clear direction which will prevent me from procrastinating or overthinking. I like that my messaging feels true to me and that it is now purposeful, values driven, and strategic."
KATIE RICKSON, COPYWRITER & PAST BOOTCAMP STUDENT
Most importantly, this Bootcamp includes time for you to actually work on your messaging, rather than needing to implement it all after. Former Bootcampers loved the co-working sessions for this reason!
Co-working
sessions
3
A 60 minute group Q&A Zoom session at the midway point and a private community to make sure you have the support you need from me as you work on your messaging.
2
A 90 minute group workshop style training session every Tuesday over 4 weeks, with a clear messaging focus for each and time to work on your messaging.
4 live training
sessions
1
How the Messaging Bootcamp is delivered
Q&A session & private community
I’m keeping this bootcamp streamlined and simple. Because figuring out your messaging is hard enough as it is.
"Hayley’s messaging bootcamp has well-structured sessions, insightful content, and separate co-working and Q&A sessions which I found very valuable."
DEBBIE MILLS ROBERTSON, ONLINE COURSE SPECIALIST & PAST BOOTCAMP STUDENT
JANINE STAUNTON, WEBSITE DESIGNER
With Hayley's guidance, I've learned how to talk about my business in a way that totally clicks with my ideal audience. And now my business is attracting exactly the kind of people I've always wanted to work with, and it's soaring to new heights.
If you're looking to supercharge your brand messaging and get clarity around your business, Hayley is the absolute rock star you need. Her expertise is not just about words; it's about uncovering the essence of your business and showcasing it in a way that resonates deeply with your ideal clients.
Hayley isn't just good at what she does; she's a total pro when it comes to brand messaging.
As your brand evolves, you'll have a deep understanding, skills, and the confidence to continue to craft intentional, connection-focused messaging for your community into the future. <-- This is the ROI that keeps on giving and giving.
You know that feeling you get when you've just had your hair done?
UNDERSTAND HOW TO engage HEARTS AND MINDS:
Have the skills to adapt your messaging:
Ready to flex your messaging muscles?
JOIN THE WAITLIST!
CONFIDENce THAT YOUR MESSAGING IS ON POINT:
Confidently step out of the bootcamp with rock-solid messaging that's crisper and fresher than a minty mojito and cuts through the noise, conveying your incredible value clearly, with zero confusion.
Know what to say to engage your ideal client's hearts and minds, moving them to take action. To sit up, pay attention, and say "Heck yes! She is THE person I need?!”
Rejuvenated. Confident. Ready to bring it on?!
That's the kind of feeling you'll have at the end of this Bootcamp.
MAKE YOUR MARK WITHOUT HAVING TO SHOUT:
You'll have messaging designed to build your street cred and trustworthiness, boosting your reputation without raising your voice.
AMY BELL, NLP MASTER Practitioner and Trainer
I felt well supported and she was great at helping guide me, pull out what was needed and reflect back my big obvious message. She was exactly what I needed! That clarity has made all the difference.
Hayley helped me to navigate the messaging mess of my mind, then organise and structure it, giving me a sense of clarity going forward.
Who is the Unmistakable Messaging Bootcamp perfect for?
Coaches who want clarity
Service providers who want to stand out
If you find it challenging to articulate the true value of your coaching, the training and support in this Bootcamp will help you to craft clear, straightforward messaging that effectively communicates the impact of your work. Ensuring your ideal clients genuinely understand the transformation on offer.
If you find it challenging to articulate the true value of your coaching, I’ll help you craft clear, straightforward messaging that effectively communicates the impact of your work. Ensuring your ideal clients genuinely understand the transformation on offer.
Changing direction or pivoting your biz?
Use this bootcamp to redefine and amplify your message to match your fresh direction. Let's make sure your business starts with a message and voice that's not just clear, but is magnetic to the new audience you want to attract.
Early stages of business?
Want to get a handle on your messaging early on? This Bootcamp will fast track your ability to speak to the heart of what really matters to your dream clients. Saving you a ton of time and chaotic messaging angst!
A cashflow friendly payment plan
$337
two monthly payments of
$650
one-time payment of
Ready to level-up your messaging so it speaks volumes for you?
NZD
NZD
Includes payment processing fees.
Approx. $610AUD
And ensures your ideal clients feel seen, heard, understood, and respected.
That's the kind of messaging you'll learn to create inside
Messaging Bootcamp.
WE KICK OFF SOON, IN THE MEANTIME JUMP ON THE WAITLIST FOR AN EXCLUSIVE WAITLIST ONLY BONUS WHEN THE DOORS OPEN!
The investment in Brand Messaging Bootcamp will be:
In full transparency...
With a master's degree in communication and two decades worth of messaging experience helping hundreds of organisations and solo business owners to communicate with impact, it's safe to say I'm not an overnight know it all!
I'm here to cut through the fluff that's often served up online with solid, actionable advice about messaging that helps my clients to stand out in a way that feels right to them and that gets them the BIG, meaningful results they're looking for in their business.
WITHOUT them needing to shout or put on an extroverted mask.
Hey! I'm Hayley!
It breaks my heart knowing there are SO many highly talented and brilliant introverted women out there, who can make a real impact through their work, but who are feel stuck:
1) Because they're tired of navigating the business world with a rulebook that feels like it's written for extroverts.
2) Because they're confused about how to intentionally talk about their business and communicate in an effective way that helps them achieve their goals, without feeling wiped out by it all.
My mission is to change that.
MY WHY
Ferocious ice cream eater, leopard print lover, and messaging coach for ambitious, introverted female coaches and service providers.
My question to you is: Are you ready to create messaging that's irresistible to your ideal clients AND empowers you to put yourself out into the world with a newfound quiet power?
NATALIE TOLHOPF, SALES AND BUSINESS COACH
"Hayley helped with the messaging for my sales page and launch emails and my launch converted above industry standard and brought in multi-five figures in sales.
If you're thinking about working with Hayley, don't consider it, do it!
"Working with Hayley helped me learn to talk to my target audience.
Since learning to speak their language, my social media engagement is up, my following has grown and I have booked two new clients."
"Hayley really taught me how to drill down deeper into the messaging around my business to achieve a much more effective and personalised approach for my marketing. My head is buzzing with ideas.
She really knows her profession and is good at it."
PIP KARL, INTERIOR STYLIST
Word on the street
“There's a whole bunch of reasons why I love working with Hayley....
The questions that she asks really help you extract what you want to say, what's important to you. What are your values, what are your core messages, even if you yourself may not know what they are? Hayley helps you figure it out."
NATALIE COOMBE, PRICING AND PROFIT COACH
KELLIE BEAUMONT, RELEASED VA AGENCY
GET IN TOUCH
Not having your messaging sorted is one of the biggest (and most common) problems coaches, consultants, and services providers face.
It sucks your time and energy AND halts progress and growth.
Because when you don't know what to say, you don't say anything at all. Which means you don't put yourself out into the world for people to find.
I’ve seen it in my clients. I’ve heard it and helped people in the business groups that I’m a messaging coach in.
It’s exactly why I've created the Unmistakable Messaging Bootcamp.
A solution designed to shift you out of confusion central and procrastination station… And get you enthusiastically moving into action.
So you can crack on with confidently sharing your brilliant way of helping with the people who need your guidance.
